AI Insights · Timothy · April 2021
Australia's Fitness and Weight Loss Apps Q1 2021 Performance
A look at how the top fitness and weight loss applications fared in Australia during the first quarter of 2021, showcasing download and user trends from Sensor Tower data.
In the first quarter of 2021, Australians showed a keen interest in maintaining their health and fitness through mobile applications. Sensor Tower provides comprehensive insights into the performance of these apps, highlighting trends in downloads and active users.
MyFitnessPal: Calorie Counter maintained a strong presence with weekly downloads starting at around 20 thousand in early January and seeing a decrease to 10 thousand by the end of March. Active users peaked at nearly 380 thousand in the first week of January, with a slight decline to around 340 thousand by the end of the quarter. Revenue trends showed a peak in early February at 110 thousand, followed by a general downward trend to 80 thousand by the end of March.
Fitbit: Health & Fitness experienced a decrease in downloads from around 20 thousand at the end of December to 8 thousand by the end of March. Weekly active users remained relatively stable, starting at over 220 thousand and ending the quarter with a slight drop to just over 210 thousand. Revenue fluctuated, peaking at 57 thousand in late March.
Strava: Run, Bike, Hike saw downloads decrease from 10 thousand to around 6 thousand over the quarter, while weekly active users showed a more stable trend, starting and ending the quarter with around 240 thousand users. Revenue peaked mid-quarter at 55 thousand before dropping to 39 thousand by March's end.
Garmin Connect™ started the quarter with over 16 thousand downloads and saw a decline to around 5 thousand by March. As for active users, there was a slight decrease from 780 thousand to just over 740 thousand. Due to the absence of revenue data for Garmin Connect™, the focus remains on downloads and weekly active users.
Lastly, FitOn Workouts & Fitness Plans had a modest performance with downloads starting at around 10 thousand and declining to 4 thousand by the end of the quarter. Weekly active users saw a slight increase from 43 thousand to just over 36 thousand. Revenue remained relatively low, peaking at just under 5 thousand in mid-January.
The data from Sensor Tower offers a snapshot of the fitness and weight loss app landscape in Australia for the first quarter of 2021, with varying trends in downloads, active users, and revenue among the top applications. For more detailed insights and analysis, Sensor Tower's platform provides a wealth of data to explore.
